This is the video of Malaysia Airlines flash mob in KLIA.
“We think the surprise performance is a good way to encourage customers to keep Malaysia Airlines in mind when ever they travel,” Malaysia Airlines’ Head of Advertising & Promotions Khairul Syahar Khalid said.
My Personal Comments :
Good work from MAS for the flash mob which is a good way of social & viral marketing. However the whole flash mob was way too organized & doesn’t reflect an actual flash mob.
Hence viewing it online is more like watching an ad especially with the name of video production company. It also seems 80% of the crowd are performers instead of regular traveler.
Nevertheless, great start from the new management & we await for more surprises from them.