MICAM Milano 2020 – MICAM in Wonderland

MICAM Milano 2020

MICAM Milano is one of the leading international shoe trade fairs taking place in Milan twice yearly, in Feb & Sep. The event showcases the promotion of new season collections connecting fashion houses with business buyers.

The 89th edition hosted 1,205 companies, of which 628 from Italy and 577 international brands presented the preview of their collections for F/W2020-2021. Amongst the big names present at the fair for the first time were HIDE & JACK and MANILA GRACE while the return participation from Alberto FASCIANI, BORBONESE, DKNY and LOVE MOSCHINO.

One of the new-entries at this edition highly popular with the public was MICAM X, the area dedicated to the most innovative and technologically advanced ideas and products.

Giorgia Meloni giving her support to MICAM.

MICAM – Connecting buyers & fashion house. Where businesses are made.

Fashion Show

In-depth Talks

Sustainability, market analysis, technology and research in new materials have been some of the in-depth topics discussed by a panel of experts in MICAM with sustainability topic dominating the conversations in this edition.

Emerging Designers

12 young new talents in the industry voted by a panel of experts under the guidance of stylist Ernesto Esposito featured their new style footwear creation showcased in a special space at the event.

 

  • Annabelle Tsitsin, A BY ANABELLE (Israel)
  • Ines Martin-Borregon, ALOHAS SANDALS (Spain)
  • Marouane Haial, CONTRE ALLÉE (Morocco)
  • Marco Contigiani, Leonardo and Aldo D’Autilio, DEPLACÉ (Italy)
  • Rodrigo, DOTZ brand (Brazil)
  • Diàna Polgàr, DYAN (Hungary)
  • Emanuele Coppari, LES JEUX DU MARQUIS (Italy)
  • Matteo Maiorano, MAIORANO (Italy)
  • Asfales Rowland, PIJAK BUMI (Indonesia)
  • Masamitsu Hata and Pierre Rivière, TIMOTHÉE PARIS (France)
  • Xin-Yu Weng, WXY brand (Taiwan)
  • Umberto De Marco, YATAY (Italy)

The Next Edition

This year, MICAM will launch a special edition of MICAM in the United States. MICAM Las Vegas will debut on 17-19 August 2020 at the Las Vegas Convention Center.

MICAM Milano will also take place at the Fiera Milano from 20 to 23 September 2020 to showcase the Spring Summer 2021 collections.

How to Participate

If interested to participate in MICAM or any trade fairs in Italy as either buyer or exhibitor, you can contact KL’s Italian Trade Agency.

ITA is the Italian governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy.

Italy Trade Agency (KL Chapter)

Unit 19-14-1-3a, Level 14, UOA Centre, No.19, Jalan Pinang 50450, Kuala Lumpur

Contact: 603-21649931

MICAM Photos

Trade buyers and media

Marco Proietti Design

About Tommy Ooi 525 Articles
Luxury Hotel Reviewer & Destination Blogger. Passionate for travel, exploring new culture & indulging divine food, Tommy has traveled to 42 countries & 140+ destinations.

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